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AltRider: Venture On
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Protecting against low quality knock offs

Mar 05, 2024 // The AltRider Story //

Recently AltRider has become a victim of low quality knock-offs. We take this threat very seriously, as it has damaging effects for both our customers and the company. These knock-offs often look nearly the same as our products, but the quality and manufacturing is much lower. This can create confusion for ... MORE


#Tag & Win Rules

Nov 14, 2018 // The AltRider Story //

#Tag & Win $50 Contest   Win a $50 gift card every month! When you buy direct from AltRider we include stickers in every box we ship, slap ‘em on your bike or any other great spot and snap that picture. The more creative and interesting the photo, the more likely you ... MORE


First Rider to Complete one of the Toughest Enduro Races on a BMW R1200GS Adventure

Aug 18, 2017 // The AltRider Story //

Tom Asher was the first to compete in the Tennessee Knockout, widely accepted as one of the hardest enduro races, riding a BMW R1200GS Adventure. Without a lot of time to plan, Tom threw some AltRider crash bars and a skid plate on his 1200 and gave it his best. ... MORE


Speaking Out Against Proposed EU Motorcycle Tariff

Feb 01, 2017 // The AltRider Story //

If you haven’t already heard, there is a proposal currently being debated to make small displacement European motorcycles substantially more expensive here in the U.S. We at AltRider believe this will be harmful to the American motorcycle industry, especially hampering the growth of our sport amongst young dirt bike riders ... MORE


5 Last-Minute Gift Ideas Under $100

Dec 14, 2016 // The AltRider Story //

The holidays are upon us, but it's not too late to give the gift of AltRider this year! Here are 5 easy gifts under $100 for the motorcyclist in your life, or to add to your own wish list! Side Stand Enlargers Parking your bike in loose dirt, mud, gravel and sand ... MORE


AltRider Makes a Pre-Holiday Trip Down South

Dec 07, 2016 // The AltRider Story //

AltRider President Jeremy LeBreton recently traveled down south to Southern California for a pre-holiday visit! Jeremy stopped by Long Beach BMW Motorcycles to lend support for their annual Customer Appreciation Breakfast. Long Beach BMW is one of the top BMW dealers in the nation, and along with selling a ton ... MORE


Building the S 1000 XR Concept Bike

Jan 29, 2016 // The AltRider Story //

Earlier this year we were presented a unique opportunity to conduct a design study of the ADV focused version of the new BMW S 1000 XR, and immediately our design team was in full force on the project.  We started thinking about names like ADV S, the ‘S’ standing in ... MORE


Ciao from Milan, Italy

Dec 28, 2011 // The AltRider Story //

Every year in Milan, Italy nearly half a million people gather over the course of six days for one reason: the passion for motorcycles.  EICMA is the world’s largest trade fair dedicated to everything motorcycles. AltRider after only 18 months in business made the trip across the US, then ... MORE


Meeting Travis Pastrana

Sep 02, 2011 // The AltRider Story //

Jeremy LeBreton // AltRider President If you’ve ever met up with the AltRider team at a rally or a ride weekend, you probably know we’re big fans of Nitro Circus. There’s nothing better at the end of the day than to kick back with a cold beverage and watch some hooligan ... MORE


Connecting with Canada

Jun 15, 2010 // The AltRider Story //

Joe and Flora Lloyd are adventurers in the truest sense. Packing their lives up on a motorcycle, the two hit the road first in New Zealand and more recently in Australia, exploring the Land Down Under two up on a BMW R 1200 GS Adventure. From these experiences, they produced ... MORE


The Adventurers Return

May 10, 2010 // The AltRider Story //

After a weekend full of meeting great people and lots of hard riding, the AltRider team is back from the 2010 Adventure Rider Challenge. They returned with scrapes, bruises, and fantastic stories. The first day, three-person teams were formed (the AltRider guys named themselves “The Long Johns”). Each team had to ... MORE


The Challenge is Here

Apr 29, 2010 // The AltRider Story //

Where did April go? It seems like we were just announcing our sponsorship of this year’s Adventure Rider Challenge, and now it’s here! Today is the first day, and we’re excited for so many reasons. One reason is our new t-shirt, debuting at the Challenge as a gift for all contestants! Front Back Jeremy, ... MORE


Out at Desert 100

Apr 12, 2010 // The AltRider Story //

What an exciting weekend! Jeremy, Brianna, Don and Paul headed out to Odessa, Washington for the 40th annual Desert 100. Windy, cold, dust everywhere… But it was nice that the sun was out both days, which made for a great time in the desert. We enjoyed meeting new people and ... MORE


Hitting the road (and off road) at ARC-X

Apr 02, 2010 // The AltRider Story //

It’s a weekday, you’re in your office, and you take a minute to daydream about the vacation time you have coming up. What does it look like? Sunshine, a beach, cold beverages delivered to your lounge chair? Or maybe it looks like the AltRider version: dirt, canyons, and seemingly impossible challenges in ... MORE


Dakar Highlights and My First Week @ Altrider

Mar 04, 2010 // The AltRider Story //

I’d like to think that I have had quite a few adventures in the short time I’ve enjoyed here on this wonderful planet.  It was only recently, however, that my eclectic mix of skills perfectly aligned to land me the opportunity of a lifetime: to work for a passionate and ... MORE


Engineering an Interview

Mar 02, 2010 // The AltRider Story //

Jeremy A few weeks back, I was approached by a great guy named David Alderich.  I met Dave several years ago at an industry tradeshow, so it was nice to hear from him again. He produces Peckhammer TV, a web series that focuses on parts of the moto world that don’t ... MORE


Happy Holidays from the AltRider crew!

Dec 23, 2009 // The AltRider Story //

Santa is loading up his panniers to head out on his epic annual glide around the world. While Mother Nature is trying to rough him up with some cold weather to the East, she has been kind of late with clear conditions in the West.Every year we visit the Santa ... MORE


IMS Motorcycle Show

Dec 18, 2009 // The AltRider Story //

Thanks for checking out the AltRider bikes.  The Seattle IMS motorcycle show last weekend was awesome. The AltRider bikes held court in the cycle pavilion on the mezzanine thanks to our friends from Sound Rider. Each of the three bikes on display featured soon to be released parts form from ... MORE


Good talent breeds a better website

Nov 25, 2009 // The AltRider Story //

Videos seem to do motorcycle riding much more justice than still images especially when footage is taken with a helmet cam. And no doubt, when shopping for motorcycle parts, most of us would appreciate a good product install video over any set of instructions. As we are preparing to launch ... MORE


Thank you for sharing "One Crazy Ride" with us

Oct 07, 2009 // The AltRider Story //

What an amazing evening! Over 130 Seattle motorcycle enthusiasts and adventure lovers filled the Fremont Abbey Arts Center, and joined AltRider along with the Indian filmmaker Gaurav Jani and his travel companion and “crazy” rider Sobby, for the screening of Gaurav’s second movie, “One Crazy Ride.”It’s always fascinating to hear ... MORE


Thanks for a great party!

Sep 10, 2009 // The AltRider Story //

We would like to thank everyone who joined us for the AltRider Sneak Preview party at Smarty Pants on September 9th. We’re glad you were there to meet the AltRider team and celebrate the start of AltRider with us.We had a great turn out, completely filling up the outside patio, ... MORE


Suiting up for the first Alt Ride

Aug 28, 2009 // The AltRider Story //

This weekend will be the first AltRider group ride. Being selfish and thinking just of me, I am not so sure how it will go down. I am no doubt, a newbie in every sense. I do officially have my motorcycle endorsement, but that doesn’t mean I have been as ... MORE


Venture On

Aug 19, 2009 // The AltRider Story //

Jeremy Over the years in my career I had tremendous opportunities to learn about the adventure touring market and watch it grow dramatically, as small, household companies were coming into the market and successfully finding their niche among a handful of large competitors. This led me to envision a business opportunity ... MORE

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